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Shift Towards Experiential Spending

The prediction is largely confirmed by news showing robust growth in the experiential entertainment market, such as escape rooms. While tourism spending in China lags 2019 levels, rising trip numbers still indicate a prioritization of travel experiences, aligning with a shift towards non-material consumption.

Predicted 20 October 2025
Validated 8 May 2026
Horizon short
What would prove this wrong

Spending data shows younger consumers increasing durable-goods or material purchases faster than travel/leisure spending over the period.

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Supporting articles

  • PRNewswire Escape Room Market Expected to Reach USD 31.0 Billion by 2032, at a CAGR of 14.8%: Allied Market Research 6 May 2026
  • Nomad Lawyer China May Day Tourism 2026: Trip Numbers Rise 3.49% as Consumer Spending Lags Behind 2019 Levels 7 May 2026
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