The Metaverse's Commercial Experimentation Begins

There is some evidence of continued brand experimentation, such as IKEA's Roblox pop-up shop and ongoing marketing guidance around Metaverse strategies, which aligns with the prediction. However, the news volume is thin and dated well outside the original quarter, with no clear indication of expanding versus flatlining activity, and one article focuses on unrelated Meta controversy rather than commercial Metaverse activity.